In the dynamic and rapidly evolving world of advertising, staying ahead of the curve is essential for any agency striving for success. As the digital landscape continues to expand, the demand for diverse skill sets has become a constant challenge. In response, many ad agencies are blending on-demand talent with full-time agency staff – and keeping them at the ready as a virtual bench.  

We sat down with Greg Campana, former director of account and strategy at broadhead | HMH, to understand the benefits of this approach.

Adapting to the Ever-Changing Digital Landscape

The digital landscape is constantly evolving, and agencies must adapt quickly to stay relevant. On-demand talent offers the advantage of agility and adaptability. With a virtual bench of skilled professionals readily available, agencies can seamlessly address sudden changes or emerging opportunities. Whether it's a tight deadline, a new campaign, or a sudden surge in workload, having a roster of on-demand talent ensures agencies can swiftly scale up or down to meet demand, without compromising quality.

Unleashing the Power of Specialized Expertise

The digital realm encompasses a wide array of roles, each requiring specific skill sets. By blending on-demand talent with full-time staff, ad agencies gain access to a vast pool of specialized professionals. Whether it's data analysts, social media strategists, content creators, or UI/UX designers, on-demand talent provides the necessary expertise for specific projects. This flexible staffing approach allows agencies to tap into highly skilled individuals who can contribute their unique perspectives and deliver exceptional results.

Blending on-demand talent with full-time agency staff is a game-changer that equips agencies with specialized expertise, agility, and cost-effectiveness. By harnessing the power of this blended talent model, agencies can adapt swiftly, deliver exceptional work, and stay ahead of the competition.  

Watch the full video series here.