This article is part of a series exploring key marketing freelance and contractor roles on the Wripple platform. We’ll dive into what each role does, why they’re essential, and how they can help your business thrive.

This article will explore the role of presentation designer—a crucial but often overlooked creative professional who helps businesses tell compelling stories through visually engaging presentations.

What Is a Presentation Designer?

A presentation designer is a creative professional who transforms complex ideas and raw content into compelling visual narratives. Their job is to make your story shine—whether you’re pitching to investors, presenting to clients, or delivering internal updates.  

They combine design expertise, brand fluency, storytelling skills, and an eye for clarity and structure. A good Presentation Designer doesn’t just “make things pretty”—they help your content resonate with your audience.  

Key Responsibilities:

• Manage the design process from start to finish
• Design decks that align with brand guidelines and messaging
• Collaborate with various stakeholders and teams to bring ideas to life
• Organize and visually structure complex information for clarity and impact
• Create custom visuals such as charts, diagrams, infographics, and illustrations
• Optimize presentations for delivery across various platforms (in-person, video, email)

Why Is a Presentation Designer Critical for Your Business?

Great ideas are only as impactful as the way they’re communicated. Whether you're selling a vision, closing a deal, or leading a team, presentations are often your first impression—and presentation designers make sure it's a strong one.

A skilled presentation designer ensures that:

• Your message is clearly conveyed
• Your brand looks professional and consistent across the content
• Your team saves time, allowing your subject-matter experts to focus on content, not design
• You stand out from competitors  

What to Look for in a Presentation Designer

Must-Have Skills

• Proficiency in PowerPoint, Google Slides, Keynote, or other presentation tools
• Strong foundation in graphic design: visual hierarchy, typography, color theory, and layout
• Data visualization: ability to translate abstract ideas into engaging visuals
• Experience working within brand systems and visual guidelines
• Knowledge of storytelling techniques and presentation flow
• Comfortable working with executives and cross-functional stakeholders

Nice-to-Have Skills

• Motion design and animation experience (e.g., After Effects, PowerPoint animation)
• Copywriting or messaging refinement
• UI/UX sensibilities for interactive or digital-first decks
• Soft skills: creativity, collaboration, adaptability, attention to detail