You know all too well the challenges you face as a marketer at a mid-market company. You’re big enough to have complex marketing needs, yet not quite large enough to have the deep internal resources of major enterprises. This can make it hard for you to scale campaigns, integrate new technologies, and execute strategies. Here, we explore five of the most common pain points marketers at challenger brands face, and detail how you can leverage external talent to bridge the gap to achieve success.
1. Scalability
The Challenge: As your company grows, your marketing needs to scale alongside the business. However, your team is stretched thin, lacking the workforce to meet this expanding demand. Whether launching new products, expanding into new markets, or running more campaigns, scalability becomes a significant hurdle.
How External Help Can Solve It: Freelancers can provide the flexibility you need without the overhead of hiring full-time staff. A blended team approach—utilizing internal and external resources—allows you to scale up quickly for new projects or campaigns and scale back down when the demand decreases. Freelancers also bring specialized skills that can fill gaps in your marketing team, from digital advertising to creative design, enabling you to execute complex, large-scale campaigns.
2. Technology Integration
The Challenge: Marketing technologies (MarTech) are essential for executing successful campaigns, but you struggle with integrating various tools, from CRM systems to email marketing platforms. This lack of integration leads to siloed data, inefficiencies, and missed opportunities for automation and personalization.
How External Help Can Solve It: If you lack in-house expertise in marketing technology implementation, external MarTech consultants or freelance specialists can help integrate these systems, ensuring seamless communication between platforms. With the right integrations, you can automate marketing tasks, optimize your workflows, and gain better insights from your data—leading to more targeted and effective campaigns.
3. Campaign Execution
The Challenge: Executing campaigns consistently and at a high level of quality can cause a major bottleneck. Your marketing department may not have the bandwidth to manage multiple campaigns simultaneously or may lack the specific expertise required to execute certain types of campaigns (e.g., programmatic advertising, influencer marketing, etc.).
How External Help Can Solve It: Freelancers or agencies can step in to take over campaign execution, allowing your internal teams to focus on strategy and decision-making. External professionals bring experience and fresh perspectives, ensuring that campaigns are not only executed efficiently but also creatively and in line with the latest trends. They can manage day-to-day tasks like content creation, ad placements, and performance tracking, giving your internal teams the space to focus on high-level business objectives.
4. Staying Competitive in a Fast-Moving Market
The Challenge: You find yourself playing catch-up with larger competitors that have more resources to invest in cutting-edge marketing strategies. The ever-evolving digital landscape—whether it’s mastering SEO changes, adapting to social media algorithm shifts, or keeping up with content trends—can make it difficult to stay ahead.
How External Help Can Solve It: Freelance experts and marketing consultants who specialize in specific areas like SEO, social media, or digital advertising can bring their niche expertise to the table, helping mid-market companies stay competitive. They are often more in touch with the latest marketing trends and algorithm changes, giving you access to up-to-date strategies without needing to invest in training your internal staff.
5. Budget Constraints
The Challenge: You need to maximize your marketing output while staying within budget. However, hiring full-time experts across various marketing disciplines is costly, and building a team with the breadth of skills required can quickly become unsustainable.
How External Help Can Solve It: Leveraging external talent provides a cost-effective way to access top-tier marketing expertise. By using freelancers, you can tap into specific skill sets only when needed, without the long-term commitment of full-time hires or the overhead of a big agency. This allows for a more agile, project-based approach to marketing, ensuring you get the expertise you need without overspending.
As a marketer in a mid-market company, you face numerous marketing challenges as you strive to grow and compete with larger businesses. Scalability, technology integration, campaign execution, staying competitive, and budget constraints can all hinder progress—but external help offers a solution. By tapping into freelance talent or specialized agencies, you can overcome these obstacles with budget-friendly solutions that offer flexibility, agility, and expertise.
Top-notch external resources are no longer a luxury reserved for marketers at large enterprises—they’re an essential part of a modern, scalable marketing strategy that you can harness to thrive in a competitive landscape.
To learn more about any or all of these solutions, contact your Wripple Client Lead, or
request a demo.You know all too well the challenges you face as a marketer at a mid-market company. You’re big enough to have complex marketing needs, yet not quite large enough to have the deep internal resources of major enterprises. This can make it hard for you to scale campaigns, integrate new technologies, and execute strategies. Here, we explore five of the most common pain points marketers at challenger brands face, and detail how you can leverage external talent to bridge the gap to achieve success.
1. Scalability
The Challenge: As your company grows, your marketing needs to scale alongside the business. However, your team is stretched thin, lacking the workforce to meet this expanding demand. Whether launching new products, expanding into new markets, or running more campaigns, scalability becomes a significant hurdle.
How External Help Can Solve It: Freelancers can provide the flexibility you need without the overhead of hiring full-time staff. A blended team approach—utilizing internal and external resources—allows you to scale up quickly for new projects or campaigns and scale back down when the demand decreases. Freelancers also bring specialized skills that can fill gaps in your marketing team, from digital advertising to creative design, enabling you to execute complex, large-scale campaigns.
2. Technology Integration
The Challenge: Marketing technologies (MarTech) are essential for executing successful campaigns, but you struggle with integrating various tools, from CRM systems to email marketing platforms. This lack of integration leads to siloed data, inefficiencies, and missed opportunities for automation and personalization.
How External Help Can Solve It: If you lack in-house expertise in marketing technology implementation, external MarTech consultants or freelance specialists can help integrate these systems, ensuring seamless communication between platforms. With the right integrations, you can automate marketing tasks, optimize your workflows, and gain better insights from your data—leading to more targeted and effective campaigns.
3. Campaign Execution
The Challenge: Executing campaigns consistently and at a high level of quality can cause a major bottleneck. Your marketing department may not have the bandwidth to manage multiple campaigns simultaneously or may lack the specific expertise required to execute certain types of campaigns (e.g., programmatic advertising, influencer marketing, etc.).
How External Help Can Solve It: Freelancers or agencies can step in to take over campaign execution, allowing your internal teams to focus on strategy and decision-making. External professionals bring experience and fresh perspectives, ensuring that campaigns are not only executed efficiently but also creatively and in line with the latest trends. They can manage day-to-day tasks like content creation, ad placements, and performance tracking, giving your internal teams the space to focus on high-level business objectives.
4. Staying Competitive in a Fast-Moving Market
The Challenge: You find yourself playing catch-up with larger competitors that have more resources to invest in cutting-edge marketing strategies. The ever-evolving digital landscape—whether it’s mastering SEO changes, adapting to social media algorithm shifts, or keeping up with content trends—can make it difficult to stay ahead.
How External Help Can Solve It: Freelance experts and marketing consultants who specialize in specific areas like SEO, social media, or digital advertising can bring their niche expertise to the table, helping mid-market companies stay competitive. They are often more in touch with the latest marketing trends and algorithm changes, giving you access to up-to-date strategies without needing to invest in training your internal staff.
5. Budget Constraints
The Challenge: You need to maximize your marketing output while staying within budget. However, hiring full-time experts across various marketing disciplines is costly, and building a team with the breadth of skills required can quickly become unsustainable.
How External Help Can Solve It: Leveraging external talent provides a cost-effective way to access top-tier marketing expertise. By using freelancers, you can tap into specific skill sets only when needed, without the long-term commitment of full-time hires or the overhead of a big agency. This allows for a more agile, project-based approach to marketing, ensuring you get the expertise you need without overspending.
As a marketer in a mid-market company, you face numerous marketing challenges as you strive to grow and compete with larger businesses. Scalability, technology integration, campaign execution, staying competitive, and budget constraints can all hinder progress—but external help offers a solution. By tapping into freelance talent or specialized agencies, you can overcome these obstacles with budget-friendly solutions that offer flexibility, agility, and expertise.
Top-notch external resources are no longer a luxury reserved for marketers at large enterprises—they’re an essential part of a modern, scalable marketing strategy that you can harness to thrive in a competitive landscape.
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