Sometimes Less is More

When it comes to selecting your roles on Wripple, quality outweighs quantity. While it might be tempting to list every role you've ever dabbled in, having too many can actually diminish your chances of getting matched to projects and standing out to clients. Instead, we recommend choosing a focused set of 3 to 5 roles that align with your expertise.  

Need more convincing? Here are 4 reasons to streamline your roles:

1. Clients have told us. Client feedback has revealed that profiles listing more than 3-5 roles can raise concerns about a talent member’s expertise. Since clients are seeking seasoned professionals, talent profiles that don’t back up a role with relevant in-depth experience can decrease your chances of standing out to potential clients.

2. It drives better matching. Wripple uses more than just roles (e.g., Creative Director, UX Director, Brand Planner) to match talent members to projects. The related skills a talent member brings to the table in fulfilling the role(s) are also crucial. By focusing only on those roles where you can demonstrate meaningful experience, you will increase the likelihood of a client selecting you to propose on jobs. You also will avoid diluting your valuable experience where you have depth.  

3. It showcases your depth. A tight selection of roles allows you to focus on presenting the skills and experiences that make you an authority in that field. This approach doesn’t just improve your credibility—it tells a story about your unique strengths and allows clients to see where you can add the most value.  

4. Focus on the work you like. When you narrow down your roles to those that truly match your interests and strengths, you’re also setting yourself up to attract the projects you’ll genuinely enjoy. By concentrating on the roles that align with the work you’re most passionate about, you’ll not only build a stronger reputation but also increase your satisfaction and productivity.  

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How to Choose the Right Roles

Okay, let’s say you’ve had a varied career and have worn a lot of hats. Use these tips to help narrow it down:

1. Focus on the areas where you’ve had the most success, completed projects, or received positive feedback.

2. Think about the work you like doing the most, where you feel consistently energized and motivated.

3. Choose roles that naturally align with one another. If you have experience in campaign strategy and brand marketing, these areas complement each other and can enhance your profile.

4. Consider what roles are most frequently sought after by clients in your field.

5. Reach out to the Wripple Talent Team for help. Note that we have an approval process that includes role review for all new talent members and we also review new roles added to an existing talent member’s profile.  

When it comes to attracting clients, the goal is not to showcase everything you can do—it’s to present yourself as the best possible fit for a client’s needs. By narrowing your profile to three to five roles backed by solid experience, you’ll establish yourself as a seasoned expert, increase your profile’s credibility, and improve your chances of landing work with the clients who can benefit most from your unique skills.