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MDRG is a market research firm that takes a white-glove approach to helping organizations craft custom research to answer the most complex questions. They’ve worked with well-known brands such as Coca-Cola, T-Mobile, and Microsoft to help them uncover insights used to inform strategy and planning across brand, product, experience, and advertising.
You can see their expertise in action as a research partner on Wripple's 2024 Team Up Report.
Top Wripple Skills
Market Research
Data Analytics
Brand Strategy
AI & Machine Learning
Marketing Strategy
What makes them special?
Leadership Leads
Senior-level talent participates in every project at every stage, from strategy to analysis to reporting.
Small by Design
Unlike their larger competitors, you'll never get lost in the shuffle. Their small-but-mighty team is fully devoted to solving your business problems, and each project is memorable and important to them.
Industry Experts
They have actual industry experts on staff to help guide projects with context. Their senior leadership has over 30 years of combined experience in healthcare and is well-versed in its nuances and complexities. Their qualitative and brand strategy team has over 35 years of combined experience in the CPG and beverage industries and includes an Advanced Cicerone®, a Certified Beer Server and chef, and a former Sensory and Consumer Insights Manager.
Customized Research
Innovative Methodologies: Whether embracing AI platforms or designing studies with their proprietary Whole MindTM approach, they seek ways to uncover conscious and non-conscious consumer behaviors and turn that data into a story efficiently and effectively.
“MDRG gets it. They understand our business and the CPG market. We had an idea for a new-to-grocery product that we wanted to launch under a very tight timeline and needed help nailing the positioning and communication. MDRG worked with us to come up with a solution that met our budget. The results helped us not just move the product development forward but really helped us get to a place where consumers understood the product. We got a compelling, data-driven direction that we could use as proof of concept, which led to a strong first-year sell-in—and the data was delivered in a way that made the results easy to understand and take action against. Thanks, MDRG!” - Caroline Gray, Vice President of Marketing , Louisiana Fish Fry Products
"The team at MDRG has been integral to the success of our CX Insights initiatives. They’re more than a vendor; they’re true partners who deliver exceptional value by developing a deep level of understanding and connection with their clients. We’ve engaged MDRG for numerous projects, and each time we know we can count on them to deliver relevant, actionable insights to support customer-centric strategic decisions. The level of expertise and guidance they provide in the primary research space is unmatched.” - Alex Duet, MBA Manager, Insights & Consumer Strategy , Blue Cross and Blue Shield of Louisiana
Read More About MDRG
- Read about their qualitative and quantitative research and methodology. Visit their site
- Learn more about MDRG by reading their insights on research and CX topics and trends. Visit their blog
- See how their in-depth market research insights have informed client strategies. Visit case studies
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