In today's rapidly evolving business landscape, organizations are increasingly seeking innovative strategies to stay competitive. One key aspect of this is building dynamic and versatile marketing teams that can adapt to changing demands. Enter the concept of a blended marketing team, which combines in-house talent with on-demand specialists to create a powerful and agile workforce.  

To understand how this could work, we sat down with Tara Heptinstall, head of marketing at Theta Equity Partners, to explore the key benefits of on-demand talent as part of a blended marketing team.

For Theta, those benefits included:

Cost-Savings - Tapping into talented freelancers on an as-needed basis eliminates the need for long-term talent investments that don't line up with short-term priorities and budget limitations.  

Filling Skills Gaps Before Demand Arises - Predicting internal demand can be challenging, especially in today's fast-paced digital landscape. Freelancers with specialized skills can often come into an organization and define what that full-time role might look and how it would benefit the organization before they commit to it.

Providing An Outside Perspective - On-demand talent can often inject fresh ideas and alternative viewpoints into the process, helping to promote innovation. The external perspective of on-demand professionals, who have worked with various industries and organizations, can provide valuable insights and bring a new level of creativity to marketing campaigns.  

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Watch the full video series here.